Publishers of websites about poker or casino gambling subjects face a significant obstacle when promoting their content, even if their websites do not actually offer gambling. Major advertising companies, especially pay-per-click giants like Google, Yahoo, and Microsoft don't allow any adverts related to gambling because of legal issues in some countries. Sometimes advertisers promoting products on this subject sneak into the system, but their advertisements are short-lived because their necessary key words get them filtered out.

I understand this first hand after attempts to market one of my publications about how to play craps. Get Dicey is only a book or eBook and will not contain any affiliate links, but I quickly had to give up trying to advertise it through Google AdWords. I am not allowed, and my explanations to the company that it is only a trade publication like you would find in a bookstore were ignored. Possibly I could advertise it if I stripped my ads of offending key words like craps, but then how effective would such an ad be easily can't mention what it really is for?

Of course my problem is tiny compared to actual online casinos and online poker rooms which have been broadly stripped of advertising outlets. On line gambling operations have moved to affiliate programs that advertise directly through any publisher ready to post a casino or poker room ad. These publishers include people running poker blogs, casino reviews, strategy guides, and so forth. Then your publisher is paid if the ad produces a money-playing player. This system works nicely, nevertheless the publishers continue to be left with the problem of promoting their websites that simply have content about poker or gambling and not any actual gambling going on. There's always search engine optimization (SEO), which works, but the poker and gambling markets are highly competitive. Winning with SEO does take time and persistent effort, and marketers understand that advertising is supports SEO.

Advertising opportunities for poker and casino gambling related websites do exist, but they are limited. However, due to the laws of supply and demand, ad space on the most popular sites is often bought up far into the future.

Therefore, the better poker or gambling websites focus on producing good content so traffic should come through search-engines. Also they exchange links and banners with other relevant sites and permainan Capsa susun directories, and advertise through smaller companies and publishers that support the poker and casino market.