The fundamental premise of SEO is the content on your website should be as relevant as possible to your keywords. Your aim is to attain organic rankings in the search engines, which means that your page has a higher weighting of links back to your site, rather than links that point elsewhere, to be able to obtain higher rankings. The fundamentals of Search Engine Optimisation (SEO) is to write content that is valuable and interesting to readers.

You'll need to make it not only search engine friendly but also eye-catching that individuals who are interested in what you have to say will want to click on your link and visit your site. Search Engine Marketing is all about is ensuring that you are listed in the very best places for the most important keywords. It involves the right use of keywords, keyword density, and using anchor text within your articles and blogs, and on your own website, to get ranked high. Additionally, there are some search engine optimization tools that will even enable you to try out keywords.

This way you can test out the prevalence of unique words and even phrases that you're interested in. In Search Engine Marketing, you write articles or webpages with a particular theme. The company, whose name is the keyword you have chosen as your search keyword will then place advertisements on these pages, making a profit through ads on the sites that have those keywords in them. The fact that Search Engine Marketing is such a excellent way to earn money online is due to the way it can be so cheap.

You don't have to spend money purchasing traffic or paying for AdWords, you simply pay for your ads to be displayed on other people's sites.